This is officially the last post of 2017 – can you believe it? Though I mentioned in a previous vlog that I wasn’t big on New Year’s Resolutions, I’m still always looking for ways to improve my life and the lives of others. To that end, I have a few resolutions that I think we all should consider as we head into 2018…
Make more meaningful connections. We put a lot of emphasis on growing our online following, increasing our reach, and putting ourselves “out there”, but what if we took the time to make more meaningful 1:1 connections? It takes more time and more of a long-term commitment, but those connections could potentially make a greater impact. What if, rather than focusing on getting 100 new email subscribers, we took the same amount of energy, and focused on building a relationship with one person?
Find new ways to serve your audience. There are some people who have a particular skill set and focus on serving in that singular way. If that works for them, terrific, but I find it limiting and a bit rigid. If you specialize in one area, chances are there are other areas that your audience may need help with. For example, a nutritionist with an email list of folks interested in clean eating may also receive questions about fitness and weight loss. Rather than saying, “Sorry, that’s not my area,” what if there was an opportunity to partner with a fitness and weight loss expert? Or what if the nutritionist also pursued a yoga instructor certification? This would not only open a new revenue stream (through new service offerings or affiliate revenue), it would keep the audience loyal and engaged.
If you work at a large corporation, you probably have very specific responsibilities. But if you take the initiative to expand those responsibilities through mentorship, team engagement, and volunteering for projects, you demonstrate your leadership skills and set yourself up for a future promotion.
Take time for self-care. I’ve stressed the importance of self-care in numerous posts, but I think it bears repeating. To operate at your full potential, it’s necessary to take time for yourself and recharge. In 2018, commit to not running on empty, to listen to your body when it’s telling you it needs a break, to take time for replenishment. Let’s all commit to being more healthy and balanced humans in the new year.
If you need some guidance, download this free list of self-care ideas.
Have New Year’s resolutions of your own? Feel free to share them in the comments!
While I have you here, there will be a few changes here at Branding Outside the Box going into 2018. First, the weekly blog posts will be changing to bi-weekly posts and the monthly newsletter will be shifting to a bi-weekly newsletter. That means, you’ll still be receiving new, valuable content each week, it will just alternate between posting on the site and landing in your inbox.
Not subscribed to the newsletter? I advise you remedy that now.
I know many of you have been enjoying our weekly podcast content, and that will continue into 2018. The format is going to change slightly as I intend to start inviting guests onto the show, as well as recording more long-form original posts.
I encourage you to subscribe to the podcast on iTunes, Soundcloud, or wherever you listen to podcasts, and if you’re interested in being a guest on the show, please email dana(at)brandingoutsidethebox(dot)com.