Media outreach is a necessary component to becoming more memorable, but you may not know where to start or how the different types of media outlets function. In this video, I’m showing you the difference between earned media and paid media, and the different roles they play in your media campaign.
Once you understand the differences between each type of media, you can begin to secure media coverage for your business. You can remove the guesswork by downloading the Media Relations Template Package. For entrepreneurs who may not have the budget to hire a full-time publicist, this package arms you with the tools you need to execute a successful media relations campaign.
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