With Rita Barry
Data is nothing without context.Rita Barry
If you identify as a creative, you may not identify as a “numbers person.” When we fantasize about our dream careers, most of us aren’t picturing ourselves pouring over spreadsheets and charts, right? But data is more than just numbers and lines on dashboard; data tells a story. It tells us which marketing efforts are working, and which aren’t. Data helps us understand our clients and customers, and how to better serve them. Data shows us where we should focus our energy and where we shouldn’t.
But where do you start? Today’s guest is marketing consultant Rita Barry, whose company helps entrepreneurs take control of their numbers so they can transform their marketing campaigns and make more money. Rita’s mission is to help women feel more confident about their numbers and analytics, and I am so grateful for the knowledge she shares in this episode.