Many people think that media coverage or a successful PR campaign can only be executed by a trained publicist with the necessary media contacts.
They're wrong.
The truth is that anyone, with a bit of guidance and practice, can secure media coverage for their business.
In this online training, you will learn how to develop talking points, create pitch emails that get opened, and secure media coverage for your business or book.
This training will be tailored for authors or entrepreneurs, so you can sign up for the webinar that will be of most benefit for you.
Be Your Own Publicist
Author Edition
Whether you're self-publishing a book, working with a small press, or under contract with a Big Five publisher, most of the promotion responsibilities fall on the author.
This webinar will take you through each step of the publicity process, from creating a media list to creating pitch emails and press materials, to following up with your contacts to ensure your book gets the coverage it deserves. By the end, you'll have a clear understanding of what a successful campaign looks like, and have a road map to create and execute a publicity campaign of your own.
Be Your Own Publicist
Entrepreneur Edition
You know you need media coverage if you want to succeed, but most small businesses, start-ups, and solo/side-hustlers can't afford an outside PR team.
This webinar will demystify the publicity process and teach you how to create a contact list, craft effective pitch emails, media materials, and follow ups, to ensure your business gets the coverage you needs. After this free training, you'll know how to launch a successful publicity campaign, and have a foundational PR plan for your business.
About Dana Kaye
Dana Kaye is the owner of Kaye Publicity Inc., a boutique PR company specializing in publishing and entertainment. She received her B.A. in Fiction Writing from Columbia College Chicago. After college, she worked as a freelance writer and book critic. Her work has appeared in the Chicago Sun-Times, Time Out Chicago, Crimespree Magazine, Windy City Times, Bitch Magazine, and on GapersBlock.com. This experience has been crucial to her publicity career: she has the contacts and necessary industry insight to form pertinent, widespread media campaigns.
Dana is known for her innovative ideas and knowledge of current trends. She frequently speaks on the topics of social media, branding, and publishing trends, and her commentary has been featured on websites like The Huffington Post, Little Pink Book, and NBC Chicago.
She is also the author of YOUR BOOK, YOUR BRAND, available now from Diversion Books.
