Why you should focus on nurturing your fans, not getting more followers.
I teach a lot of workshops and speak at many conferences, and without fail, I always have a handful of people ask, “But how do I get more followers?”
You know what question doesn’t get asked too often? “How do I get more fans?”
If you really think about it, getting followers is easy. All it takes is the click of a button and BOOM! You have a new follower, no email or purchase required. Following is so easy even robots can do it.
For most of us, when we say we want more followers, what we’re really saying is that we want more clients, customers, and sales. We want to reach more people and make a bigger impact.
But that doesn’t happen with followers. It happens with fans.
A fan is someone who is invested in you. They’ve signed up for your mailing list, subscribed to your podcast, maybe even bought your book or enrolled in your course. Fans tell their friends about you, reference you in their own newsletters and blog posts, post positive reviews and share your content online. Fans aren’t easy to come by; growing your fan-base takes a long-term commitment. It’s not something that happens overnight.
This is why most people tend to focus on followers over fans; it’s easier. You can see your numbers steadily increase each day, or you can purchase bots and apps that will grow your following on auto-pilot. It doesn’t take much work fro you and it’s a metric that people actually see. It makes you feel more successful.
Fans take a lot more work and most observers don’t see their presence. They don’t see the glowing fan emails in your inbox or the enthusiastic conversations your fans are having when they’re out to brunch. Fans aren’t a vanity metric.
But they make the biggest impact.
So, let me ask you again, are you more focused on followers or fans? Did your answer change after reading this post?
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