Last week, we addressed the importance of launching a personal brand, and this week, we take the first step: Identify it! Figuring how what your brand is takes brainstorming, beta testing, and …
Why Do I Need a Brand?
When most people think of a “brand” they think of consumer products like Kellogg’s or Lexus. But whether you’re branding a person or a breakfast cereal, the purpose is the same: To convey a clear …
