One of my goals for the new year is to really focus on the idea of being known. I talk a lot about personal branding and becoming more memorable, but ultimately, it's about helping you becoming known …
Your Public Persona: Why It’s Important and How to Identify Yours
As an entrepreneur, you are the face of your company. Your public persona is a key factor when people decide whether or not they want to do business with you. No longer can founders and CEOs hide …
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When is it time to re-brand?
Your Personal Brand is not set in stone. When you offer new services, change the products you sell, or shift jobs, it will be necessary to re-brand. But when should you begin the re-branding process? …
The #1 Rule for Making a Lasting Impression
In our fast-moving, quick-hit culture, it can be difficult to make a lasting impression. You may attend networking events or conferences, meet dozens of new people, but struggle to cultivate those …
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Will This Be Your Most Memorable Year?
2018 has been my most memorable year. Looking back over the past eight months, I see how defining my personal brand more clearly and adjusting my brand messaging has made a significant impact in my …
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How to Create a Content Strategy for Your Brand
When it’s time to write blog posts, shoot a video, or lead a training, are you at a loss for what type of content to create? Or do you create tons of content, but that content lacks focus and …
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