Marketing your business takes more than a monthly newsletter and cute Instagram photos. Effective business marketing requires strategy, testing, and iteration. In this post, I share how you can take …
Why I Don’t Want to Rank on Google
In the online marketing space, a lot of emphasis is placed on search engine optimization, or SEO. We look for keywords and phrases that will generate more website traffic. We hunt for inbound links to …
Choosing the Right Online Platforms for Your Brand
There is no shortage of social media platforms out there. But which one is the right for you and your brand? Here is the hard truth: There is not one social media platform to rule them all. …
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3 Automation Tools to Better Serve and Scale Your Audience
We all want to grow our online followings and increase our customer bases, but how can we do that without sacrificing customer service? When you’re a budding entrepreneur with a smaller online …
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Grow Your Online Following Part Three: Social Media
In this month’s newsletter, I asked you one question: What is the biggest challenge you’re facing in your professional life? There were a number of options, but “Growing my online following” …
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Grow Your Online Following Part Two: Your Email List
In this month’s newsletter, I asked you one question: What is the biggest challenge you’re facing in your professional life?There were a number of options, but “Growing my online following” received …
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