Downloadable and Printable Templates to Launch Your Own PR Campaign
Many people think that media coverage or a successful PR campaign can only be executed by a trained publicist with the necessary media contacts. The truth is that anyone, with a bit of guidance and practice, can secure media coverage for their brand.
The templates included in this package outline exactly what to include in your pitch emails and press materials, based on the type of coverage you're hoping to secure. The package includes:
- An overview of best practices
- Templates and examples for 4 types of pitch emails:
- Product review
- Specific article
- Multiple guest articles
- 2 types of press materials
- Media tracker
Need feedback on your emails and press materials? You may add-on a consultation to your package.
For entrepreneurs who may not have the budget to hire a full-time publicist, this package arms you with the tools you need to execute a successful media relations campaign.
About Dana Kaye
Dana Kaye is the owner of Kaye Publicity Inc., a boutique PR company specializing in publishing and entertainment. She received her B.A. in Fiction Writing from Columbia College Chicago. After college, she worked as a freelance writer and book critic. Her work has appeared in the Chicago Sun-Times, Time Out Chicago, Crimespree Magazine, Windy City Times, Bitch Magazine, and on GapersBlock.com. This experience has been crucial to her publicity career: she has the contacts and necessary industry insight to form pertinent, widespread media campaigns.
Dana is known for her innovative ideas and knowledge of current trends. She frequently speaks on the topics of social media, branding, and publishing trends, and her commentary has been featured on websites like The Huffington Post, Little Pink Book, and NBC Chicago.
She is also the author of YOUR BOOK, YOUR BRAND, available now from Diversion Books.