If you google “How to launch an online course” or “how to sell a digital product” most of the results will cover webinars. In recent years, webinars have been the go-to tactic for launching products. You’ll see most entrepreneurs using the same formula – spend the first 3rd introducing yourself and warming up the audience, spend the 2nd 3rd teaching, and spend the last 3rd pitching your product. If you’ve been a participant in one of these webinars, you know exactly what I mean, not to mention what it feels like when you know the pitch is coming.
As you know, I am never one for following formulas, but I have found webinars to be an effective way not only to pitch my products and services, but also to grow my list an engage my audience. In today’s episode, I’m going to share some webinar best practices and shed light on why some webinars work while others fail.
Our webinar platform of choice is Crowdcast*. The platform is super slick and the customer service is unparalleled. I’ve never had any technical glitches, and if any of my participants have trouble, the team at Crowdcast was able to jump in and help them in real time.
To show you how easy it is to use, I’ve created this tutorial: