I dedicated today’s episode of Branding Outside the Box entirely to email marketing. Hopefully, your ears just perked up, but if your finger just moved to skip to the next episode, I encourage you to listen. Your email list is the single most important tool, both for authors and entrepreneurs. It’s not something you should opt out of.
Continuing our Marketing Month, today’s episode will shed light on why email marketing is so important, how to do it well, and how we’re shifting our tactics and doing things differently.
I couldn’t do an episode on email marketing without ActiveCampaign*. ActiveCampaign has been my preferred email marketing platform for several years and I couldn’t be happier. Their visual tools allow me to create automations that tailor my content and nurture subscribers, the in-depth reports help me analyze what’s working and what’s not, and when I originally switched, they brought all my contacts over from Mailchimp, for me.
To learn more about why I made the switch and to get started with your free trial, click here. Remember, when you sign up through my link, not only will you get an amazing email service, you’ll also help support the podcast!