Interview with Business Coach Heidi Taylor
In the entrepreneur space, we’re constantly being told to niche down. We offer niche services, work with niche clients, create niche products. We work hard to get as specific as we can in our business.
But when it comes to focusing in and getting specific, there is one area most entrepreneurs tend to ignore: Marketing. Their e-blasts and social media posts are all over the place, from inspirational quotes to stylized selfies to photos of their vegan and paleo lunch plate. They’re on every social media platform doing every possible tactic in the entrepreneur playbook.
This trap does not apply to today’s guest, Heidi Taylor, a business coach for caring business owners. Heidi has managed to not only niche down when it come to the marketing platforms she chooses, she’s also niched down on the type of content she delivers. Specifically, intake form reviews.
Every Wednesday in her Instagram stories, Heidi finds a coach or consultant and reviews their intake form, point by point. Not only does this serve her audience, it gives potential clients a sneak peek into how she works. The strategy is specific, strategic, and highly effective.
In today’s interview, Heidi shares how she went from floral designer, to life coach, to business coach, how she attracts her target clients through her messaging, and how we can all improve and better utilize our intake forms.