Are you using voice technology and smart speakers to engage your audience and grow your brand? With over 114 million smart speakers currently installed in homes around the world, voice marketing is a crucial to building your brand. Scot and Susan Westwater of Pragmatic Digital share their strategies for getting started.
In November of 2018, I was speaking at a conference with friend and fellow book marketer, Joanna Penn. Joanna is always on the forefront of new tactics and trends, so I asked her, What are you most interested in right now?
Her answer: Voice First.
My response? What’s that?
As soon as I got home, I dug deep into voice marketing and voice SEO, and realized why she was so intrigued. With more and more people bringing smart speakers into their home, not to mention becoming more reliant on Google Assistant and Siri, voice marketing is the next big wave, a wave I wanted to be on.
So I began searching to find the thought leaders and marketers at the forefront of voice technology, and not only did I find them, they happen to be based in Chicago.
Scot and Susan Westwater are the founders of Pragmatic Digital. They create digital marketing solutions that literally speak to their clients’ target audience. Today, they share their own branding journey from working in agencies to opening up their own shop, how they continue to stay ahead of current trends, and how authors and entrepreneurs like us can use voice for our marketing.