Interview with Joanna Penn
I can think of no better person to kick off publishing month than Joanna Penn. Joanna Penn is an Award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes non-fiction for authors. She’s an award-winning entrepreneur, podcaster, and YouTuber. Her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer’s Digest.
In this interview, Joanna shares how she created brands for both her thrillers and her non-fiction titles, and why she’s launching a new podcast for books and travel. She shares what she’s learned from years of podcasting, and what she’s doing differently this time around. She also shares how she monetizes through “soft marketing” and how her content marketing serves a dual purpose. Joanna shares so much amazing insight in this episode, that I’d recommend listening to this one with a pen and paper close by.
Connect with Joanna:
- The One Thing by Gary Keller and Jay Papasan
- Atomic Habits by James Clear
- The Art of Asking by Amanda Palmer
Don’t forget to subscribe to Branding Outside the Box and ensure you never miss an episode!
*Denotes an affiliate link. When you make a purchase using this link, I earn a small commission at no cost to you. I only recommend products and services that I use and can honestly recommend. Reputation is everything, and I have no intention of tarnishing mine for a few bucks.